I stopped shopping at Whole Foods a few years ago when we moved and I was no longer in walking distance. As much as I liked the idea of shopping there I always ended up spending entirely too much money on not enough food so it didn’t seem worth the effort of the ten minute drive. I once spent $12 on grapes because I was too embarrassed to put them back after I saw the price at the register. When I heard people refer to Whole Foods as “Whole Paycheck” I completely understood.
A few weeks ago I learned that the wife of a stay at home dad in the neighborhood works for Whole Foods corporate offices. He told me that all of the pork at Whole Foods is locally raised and pastured. I was intrigued. Today his wife came to tot gymnastics in his place so I asked her a few questions. She told me that the pork is pasture based (which isn’t the same as pastured, but my buying club shorted me my two pounds of bacon this month so I’m willing to experiment), the 365 brand yogurt and dairy products are all local, and that Whole Foods will soon be carrying locally grown beef.
Today, armed with a $5 off of $25 coupon, a short shopping list, two kids who hadn’t napped, and a bunch of reusable bags I gave Whole Foods another shot.
The 365 Brand products are very reasonably priced. The organic milk was close to $.50 cheaper than what I pay at my local supermarket and it’s local. The bread, which is comparable to Arnold’s or Pepperidge Farm is close to $2 cheaper than and only $.20 more than the sale price at my local supermarket. The Cheddar Duckies were less expensive than the Annie’s bunnies, lower in fat and higher in fiber. They were also unfortunately higher in sodium, probably to make up for them being lower in fat. The 365 Brand frozen waffles were cheaper than Earth’s Best and slightly more expensive than Eggo.
The bacon is about the same price as the bacon from my buying club. It’s probably not pasture-finished (though to be honest I didn’t ask) but at least it’s local.
I’d forgotten about the bulk bins at Whole Foods. With my 2 year-old who couldn’t stop himself from opening every bin I didn’t stop to examine prices, but I’m sure it’s cheaper than buying individually packaged items and not much (if at all)more expensive as the bulk bins elsewhere.
The Muir Glen organic tomatoes were slightly more expensive than my local supermarket and much more expensive than the sale prices I’ve seen in circulars the past few weeks. Even though I had a coupon for a dollar off I decided to save it for the next time they’re on sale at a regular supermarket.
Same thing for the Cascadian Farms frozen foods. They weren’t much more expensive than at my supermarket, but since they go on sale somewhat regularly I decided to save my coupon.
Produce prices are pretty reasonable. I didn’t need any produce since my CSA is still delivering through the first week of November, but I wasn’t shocked by either conventional or organic prices. Totes of local apples were on sale for $.99/lb which is less than what we paid for the apples we picked ourselves a few weeks ago.
The most important thing I learned from my trip to Whole Foods is that I’m a much better shopper than I was a few years ago. Instead of buying things because they’re shiny and pretty, I stick to my list and compare prices. There are bargains to be found at Whole Foods, even when you’re buying organic.